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Marketing policy:
Philosophy: Harmony Marketing, together with industry growth.
Brand positioning: brand personality, health, vitality, personality, and creative.
Target consumer groups :15-20-year-old groups (early, high school students, college students)
21-26 year-olds (mainly white-collar workers, involved in fixed income, the pursuit of individual expression of young people)
27-50 year-olds (a successful career, the gift of successful people)
50-60 year-olds (the pursuit of health and dignity of persons)
Three major advantages:
1. Business advantage: "four in one" as the core business model, that is, sales, maintenance, parts and information feedback in one of the sales and service shop. 4s stores will close between the company and marketing relationships, to establish a unified vision systems and service management, with beautiful environment, brand awareness and strong advantage.
2. Service Advantages:： A, we have a long-term practical experience through the market.
B, the company experienced professionals to help dealers develop new markets, the dealer is responsible for training (including business skills training, store management training, shopping guide, and inventory management) to plan an effective marketing program.
C, the company from time to time to carry out high-quality after-sales service activities.
3. Management Advantage: A, brand management, and management advantages are embodied in: store location, design, profitability analysis, sales promotion activities.
B, in product development using the latest technology to improve its performance at a reasonable price to win consumer who, using innovative models to meet the increasingly intense the entire industry, the company will leave a larger profit margin of dealers and consumers
C, the company will come from the dealers to collect market information and analysis of consolidation, the market in time to make detailed environmental market research and feedback useful information to dealers, resellers can take timely countermeasures.
Terminal support:
1. Image Support: A, flagship store: ◎ by the urban population in cities of more than 300 million, showing high-end products, the company's strength and image. ◎ Area: 120 square meters. ◎ facade: a sense of technology, modern, fashion sense, as well as sun electric car showroom and brand distribution center and unified uniform electric cars with large positive visual image elements.
B, a dealer headquarters that 4s shop: ◎ set up by the big city dealers require 50-100 million each city to set up a shop in the urban population (including more than 50 million urban population in the county-level cities) store shall not sell other products, use of the company to provide a unified visual identity system. ◎ area: 40 square meters. ◎ facade: a sense of technology, modern, style, and unified uniform electric cars with large positive visual image elements.
C, two distributors dealers that: ◎ by the agents of dealers set up business development, covering medium and small urban markets, you can consignment one or two other species, but the facade must ensure that the use of electric vehicles sun element of a unified visual image . . ◎ area: 20 square meters. ◎ facade: Unified large positive electric vehicles using a unified visual image elements.
2. Promotional support: A, the company from time to time to carry out promotional activities.
B, poncho, etc. donated vehicle.
C, giving wide publicity materials from time to time, (such as tents, umbrella, x display rack, clothes, etc.)
3. Advertising support: advertising by the company plan, run as follows:
A, the dealer-quarter advertising, promotional activities include the time, content, method and put the plan after the sales, the plans to the implementation of the company after approval.
B, store advertising plays no less than three hours a day, commercials produced by the company.
4. Training support: A, the company held from time to time shopping guide, service, marketing, training,
B, dealers have ready access to the company's business guidance, advice to answer.
C, focus on a meeting every six months.
D, according to the company's overall marketing plan, dealers and other promotions can be fully integrated marketing communication training and coaching
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